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Online reference for senior living

Community Relations Manager, Job Offer in Carleton Place, Ontario

Job description

As a positive and active contributor, your key duties will include:

  • Engaging in the relationship-selling process with each prospect and their family, including setting appointments and conducting tours
  • Developing and managing a network of local referral sources
  • Coordinating all outreach events including trade shows, community seminars, sponsorship and other special events
  • Reviewing the database to identify and follow-up on leads from all sources, while creating sales strategies for prospective community members and families
  • Practicing the established V!VA sales approach to track and follow-up with referrals
  • Recording sales and updating list of prospects and community organizations, using V!VA's customer relations management software (Salesforce)
  • Managing a budget in accordance with the Community Outreach and Sales Plan
  • Performing competitive analysis, including monitoring market competition and territory conditions
  • Managing inventory and ordering promotional materials
  • Contributing local insights for the strategic planning of all marketing and leasing initiatives
  • Suggesting media and advertising opportunities
  • Educating the general community about the services and value of V!VA Retirement Communities
  • Establishing timely, open and effective communication to all families, community associates, and members, ensuring that all expectations are met or exceeded
  • Assisting in the development and implementation of the annual marketing budget and management plan
  • Maintaining V!VA’s high standard of excellent customer service and constructive relationship to the public, while achieving occupancy goals set for the community
  • Assisting in the preservation of V!VA Mississauga's image, safety and cleanliness, for guests and prospective family and Community Members
  • Participating in all in-service training and education programs, as scheduled
  • For this role, we are seeking someone with previous experience working in the retirement living sector and direct experience working with seniors. 
  • Previous experience in a sales or marketing role will serve you well as you must have proven ability to meet/exceed sales or occupancy targets. Highly motivated and self-driven, you will demonstrate strong organizational, time management, and prioritization skills.

You will also have: 

  • A post-secondary education in business or a related discipline (asset) 
  • The ability to bend, stretch, lift, sit and stand for long periods
  • Proficiency with Microsoft Office
  • A valid Class G driver's license and access to a reliable vehicle
  • The ability to work a flexible schedule (weekends and evenings, if required)
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