Degree or Diploma in Recreation Therapy, considered an asset
Must be able to read and communicate effectively
Must be able to follow written and verbal instructions
Demonstrated empathy and understanding of the needs of seniors
Effective interpersonal relationship and conflict resolution skills
Ability to organize work and work under strict time constraints
Must have a high standard of hygiene and cleanliness
Must be able to operate related equipment
Must be able to respond to emergency situations
Need to have/obtain the appropriate valid vehicular license for the community
Need to have/obtain a certificate to responsibly serve alcoholic beverages
Need to have/obtain current CPR & First Aid certificate
Ensures a smooth transition for the resident by liaising with the appropriate departments
Plans, implements and evaluates a recreation program developed to meet identified needs of the residents
Develops and prepares activity calendars designed to provide information regarding current and future activities and special events
Maintains the operating budget for the department
Participation in promotional events and meetings with members of the community, seniors’ groups and associations, Chamber of Commerce, etc. to raise the profile and market the services of the organization
Provides support and response to resident and family inquiries and concerns related to accommodation and living arrangements
** To be considered applicants must submit a resume and cover letter in one downloadable document
The Community Relations Manager (CRM) is ultimately responsible for bringing the Outside Community into Our Community, so people can understand who we are and what we do. We want to highlight and show off all the great things we have to offer and the outstanding services we deliver each-and-every day. The CRM will grow our lead base and turn prospects into residents.
Reporting to the General Manager and/or designate and supported by the Director of Sales and Marketing, the responsibility of the CRM is to build relationships, identify sales leads and engage decision makers to qualify potential residents through networking, event planning/hosting, and community outreach. The successful candidate will be a trusted advisor for those exploring seniors’ living options and have a proven track record of closing sales, along with a passion for working with seniors.
Included but not limited to:
Achieve occupancy targets by working with the GM and site leadership teams to establish, nurture and close client relationships. To accurately forecast client needs and behaviors.
Arrange and host prospect tours
Identify community events, sponsorships and other local opportunities for the community to participate.
Utilize and maintain the community database on a daily basis. Computer skills are a must.
Understand market trends, as well as competitor services and offerings from features, rates, incentives, special offerings, occupancies, etc., all to maintain a competitive edge.
Working closely with the General Manager and the Director of Sales & Marketing to create the community marketing plan and annual budget.
Distribute marketing collateral such as brochures, posters, etc. in targeted locations (i.e. health units, seniors’ centers, community centers, churches etc.).
Work with other CRM’s to share insights and best practices, including monthly teleconference calls and quarterly meetings.
Collaborate with the GM and other departmental managers at weekly meetings to ensure operational excellence. This will include training employees on customer service techniques and facilitating site tours.
Meet and/or communicate daily with the General Managers and weekly with the Director, Sales & Marketing.
Additional duties as directed by the site GM when required.
Join us as leader with strong values to make a difference in the lives of employees and residents. The Executive Director leads the overall people and operations management at the Retirement Community. Leverage your team leadership skills to engage managers and employees in providing a high standard of service and value to our residents, built on strong relationships and operational excellence.
In this role you will be focused on:
Attracting, developing, and retaining a highly engaged team of managers and employees
Creating a compelling, relationship-based resident experience
Ensuring safe, quality care for all residents
Consistently achieving sales, operational, financial and compliance metrics
Building strong relationships with resident families, community stakeholders, and government organizations
What You Will Do:
Lead – Hire, coach, and develop a team of dedicated managers and employees who provide consistently high standards of service and resident care.
Manage – Effectively manage all department operations, fiscal resources, and collective agreement requirements.
Engage – Build relationships and welcome feedback for goal achievement and continuous improvement from employees, residents, and families.
Comply – Consistently implement policies and procedures as required by the company, union and applicable legislative/regulatory organizations.
Achieve – Meet or exceed established targets for employee engagement, resident satisfaction, internal/external audits, occupancy, and net operating profit.
Cultivate – Build strong relationships and a consistent brand among community members, future prospects, regional teams, external vendors and legislative regulators.
Responsible for ensuring that all Resident Accounts documentation are fully completed and comply with Sienna and Legislative (MOH / RHA) guidelines, that all services are outlined and agreed to writing, and that all the documents are duly executed.
Maintains accounting schedules as required and provides to Support Services at month-end.
Responsible for managing and administering the reception/concierge functions within the site.
Responsible for confirming the accuracy and completeness of the site’s bi-weekly payroll utilizing standard Ultipro reports, processing checklists and defined audits in advance of payroll submission. (i.e., completion of manager time approvals and PTO request approvals, completion of new hires in Ultipro, completion of time edits, etc.)
Responsible for ordering administrative supplies and for equipment purchases in adherence with Sienna guidelines and policies.
Maintains Sienna Policy Manuals, ensuring new and updated policies and procedures are properly filed in the manuals, that the manuals are up-to-date and that they are available to Team members as required.
Plans, organizes, directs and supervises the work of the staff in the Maintenance, Laundry and Housekeeping departments. Establishes and maintains the standards of quality services in compliance with the Ministry of Health and Long Term Care Program Standards (as applicable), Retirement Homes Act and company Policies and Procedures.
Rsponsible for the hiring, training and orientation process of all three (3) departments.
Ensures that all Fire and Life Safety Inspections are completed and oversees scheduling, completion and follow up to all fire drills.
Applies Quality Improvement processes. Manages the performance index of the maintenance and operation of the facility and systems in all areas of the residence for preventative maintenance, life safety, and facility operations requirements and organizes preventative maintenance programs and documentation.
Ensures the residence is maintained, cleaned and operated and the departments maintain the residence to the standards required for Resident care in a clean and sanitary fashion.
Responsible to manage department budget, capital program, staff performance, quality measures and Head Office programs.
The Sales Manager/Retirement Counsellor is responsible to maintain or achieve full occupancy at all times. The Retirement Counsellor ensures the development, implementation and evaluation of a facility marketing plan; staff training on customer service and lease-up procedures; building tour readiness and provides coordination of promotional activities within the residence including community linkages.
Maintains or achieves budgeted and/or full occupancy at all times. Reports on variances to budgeted occupancy monthly.
Retirement Counselors will take a relationship and prospect centered selling approach to all interactions with prospective residents.
Retirement Counsellors will invest in deliberate and focused planning for prospect advances.
Will hold primary responsibility for all sales functions including; lead management, documentation, reporting, touring/retouring and follow up.
Develops annual marketing plan and is responsible for implementation, evaluation, and revisions based on changes in the marketplace and competitive intelligence.
Works collaboratively with the Director of Wellness or designate to ensure appropriate new resident admission and follow up to all residents admitted to hospital to set process for their return to residence.
Under the supervision of the Director of Care (or designated R.P.N.), and in accordance with company policies, procedures and legislated standards, duties include but are not limited to providing resident care as assigned; helping residents to and from their suites, recreational activities and dining room; assisting with daily activities of living and documentation as required.
Jump in and join our collaborative team to drive and lead the sales program for the Retirement Community. Using your influencing and relationship-building skills, you provide Person Centered sales service, consultation and solutions. You anticipate client needs through active listening and work with them to identify the very best vision and lifestyle that best suits their individual needs.
As a Sales Consultant, you’ll manage relationships with our clients, which means you are a proactive self-starter that is able to multi-task in a fast-paced environment. You are always focused on working to creatively expand Revera’s reach in the local community and building prospective client relationships. Together, we build a Person Centered lifestyle for each and every prospective resident to help them live each and every day to the fullest.
In this role you will be focused on:
Creatively identifying potential sales leads
Building and maintaining a well-developed lead base
Meeting and exceeding occupancy sales targets
Standing out as a resident focused leader in the local community
Contributing to a high level of Resident Satisfaction
Living our values and ensuring others on your team do to
Commonwealth Assisted Living provides high-quality senior housing, personal care and comprehensive services that are responsive to the needs and preferences of residents and their families. While we've grown to become one of the largest providers of assisted living and memory care in the state of Virginia, we have not lost our small town focus where resident satisfaction is our first priority.
We have locations across the state of Virginia and we are building our bench as we continue to grow. Please submit your resume and application and we’ll start growing your career with Commonwealth Assisted Living today! Come and join a culture like nothing you’ve ever experienced where “doing the right thing” isn’t just a saying, it’s our mantra!
The Sales and Marketing Director is responsible for the sales process of the community. He or she manages community census by initiating and maintaining relations with community organizations, hospitals, and other referral sources in order to generate admissions to the community. The Sales and Marketing Director works closely with all levels of the organization to ensure the community’s image and reputation are stellar and works in line with company values to make the community the desired option for all prospective residents and their families.
Models the core values of the company:
We Care About People
We Do the Right Thing
We are Passionate, Have Fun, and Celebrate Success
We Speak Up! It’s Our Responsibility
We Take Ownership and Add Value
We are Respectful
Ensures all personnel exemplify the core values of the company at all times.
Create and drive the sales culture at the community.
Areas of Primary Responsibility
Achieve community census goals and annual budget projections. Specifically, generate leads, schedule tours, advance the sales process, and meet daily/weekly/monthly goals.
Act as liaison between community and outside community.
Work with local community agencies to generate a positive image and encourage referral activities.
Participate in industry trade shows as appropriate.
Develop strategies to maximize admissions, including daily contact with potential referral sources, including hospitals, physicians, insurers, case management companies and health care agencies.
Schedule screenings of potential residents with Executive Director and/or Resident Care Director; conduct screenings if needed to determine level of care, services required, equipment needs and insurance coverage, as indicated.
Coordinate admissions, if needed, with Executive Director and/or Resident Care Director.
Be qualified to complete all admission paperwork.
Learn and maintain understanding of current regulations governing the operations of assisted living facilities.
Collect appropriate data to prepare and submit assigned monthly reports.
Attend and participate in weekly admissions/operations meetings.
Participate in quality improvement by identifying customer service issues and reporting these issues to the Executive Director.
Continue appropriate education as approved by Executive Director.
Be knowledgeable of and adhere to company and community policies and procedures; participate in safety, quality improvement, and infection control as assigned.
Both advise and contribute to ensure community puts forth the best possible public image.
Consistently close new business in order to grow or maintain census for 5 communities. This process begins with identifying the sales needs of each facility by establishing the metrics necessary to reach 100% occupancy.
The facility’s sales need are assessed on a monthly basis and reviewed weekly by the administrator and the facility sales representative. The sales representative’s time and effort will be directed toward a combination of lead-generating and prospect management activities. These sales activities include: lead generation through setting appointments with influencers in the community, executing one-on-one sales calls to influencers in the community, setting first appointments with new leads, discovering the prospect’s needs, establishing next steps that are time and date specific and make sense to the prospect, making recommendations that make sense to the prospect and seeing the prospect through to admission.
Critical Functions and Success Factors:
In order to be successful and reach the objective of the position, compliance with the following activities and reporting will be expected:
1.Analyze the sales needs of the facility
Evaluate the number of leads necessary to generate the needed number of admissions month to month to either achieve or maintain full occupancy.
Understand the average selling cycle in a particular facility, evaluate the time averages required to move generated leads through the sales process (from initial inquiry, to first appointment, to 25%, 50%, 90% and closed)
Reporting: Responsible for gathering necessary data in order for the administrator and sales representative to determine course of action.
Compliance: Understands how to analyze the necessary selling activities that need to take place at a particular facility in order to achieve full occupancy and communicates a plan to execute those activities to the administrator.
Ensure that enough contacts are made with influencers and referral sources within a particular community to create the needed number of leads required to achieve full occupancy.
Sales calls to community influencers and referral sources will be made through one-on-one fact to face meetings. The sales representative will participate in pertinent networking events and community education programs in order to secure more appointments with potential referral sources.
Evaluate the effectiveness of sales calls made in the community by tracking resulting referrals made by those contacts and adjust efforts accordingly.
Reporting: Responsible for reporting number of executed referral source sales calls each week. Also reports the number of networking/marketing activities and the number of potential referral sources identified.
Competency: The objective of sales calls to referral sources will be to inspire confidence to recommend the facility’s services to those looking for care outside the home. The referral source should understand this objective and agree to it in order for the meeting to be considered a success.
Perform or ensure performance of needed follow-up on new and existing prospects at a facility and continue moving prospects through the sales process through one-on-one discovery in order to secure the admission.
Keeps accurate sales notes on each active prospect complete with date/ time specific new step.
Ensure that each prospect is placed in the correct category of the sales activity board by complying with definitions within each category (continuance, new lead, FA, 25%, 50%, 90%, closed.)
Secures agreed upon next step/agenda with all leads in active columns (25%, 50%, 90%)
Directs the necessary effort to develop relationships with prospects considered in continuance in order to secure a date and time next step when it makes sense for the prospect to do so.
Validate prospects to determine when to drop as invalid or non-qualified.
Reporting: Responsible for reporting what has started and what has moved in the facility’s sales effort each week on the sales activity board.
Competency: Effectively moves valid prospects through the sales process from initial inquiry through first appointment, through 25% to closed, 50% to closed, 90% to closed and closed. Is complaint with definitions of sales board common language and has a date/time specific next step with all active prospects.
4.Non Selling Activities: Non- selling activities should occupy no more than 20% of the sales representative’s time. These non-selling activities include:
Travel to / from referral source sales calls and prospect home visits
Relationship building with facility management / staff